Assam Agribusiness and Rural Transformation Project and Joha Rice

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Context

The World Bank financed Assam Agribusiness and Rural Transformation Project (APART) is promoting Premium Quality Rice (PQR) particularly the Joha through market led demonstrations.

About

The project provides seeds; fertiliser and need based pesticides to the beneficiary farmers in the integrated crop management demonstrations and learning centre demonstrations, whereas, in mini kits only seed is provided to the farmers.
The seed of premium quality rice varieties given in non-chronic flood affected areas to the beneficiary farmers is of good quality.
The seed of traditional rice varieties is not certified so the beneficiary farmer can sell this as seed in the informal way, from one farmer to other leading to horizontal spread of seeds.

Joha Rice

Joha is a variety of rice grown in India, notable for its aroma, delicate and excellent taste.
Assam is the largest cultivator of this rice, it is primarily grown through paddy field farming.
In Garo Hills it's widely cultivated and it is known as Jaha rice or locally known as mi Jaha.
Joha rice is grown in Sali/ Kharif season.
Major Joha varieties included in this are Kola Joha, Keteki Joha, Bokul Joha, Kunkuni Joha.