The “COVID Teeka Sang Surakshit Van, DhanaurUddyam” campaign was virtually launched by Minister forTribal Affairs, to accelerate the pace of Covid vaccination among tribal communities of India.
Details
TRIFED in collaboration with UNICEF and WHO has planned to roll out this campaign across the country, with the help of partner agencies at State level in tribal districts.
The campaign targets to leverage the 45,000 Van Dhan Self Help Groups (VDSHGs) of the Tribal Co-operative Marketing Development Federation of India (TRIFED) to promote livelihoods with health.
The campaign is based on 3 J’s Jeevan (Life)Jeevika (Livelihood)Jaagrookta (Awareness).
It employs awareness generation in local languages to promote vaccine uptake and COVID Appropriate Behaviour.
About TRIFED
Tribal Co-operative Marketing Federation of India (TRIFED) is a national level cooperative bodyunder the administrative control of Ministry of Tribal Affairs, Government of India.
It was established under the Multi-state co-operative societies act 1984under the former Ministry of Welfare. Later it came under the control of Ministry of Tribal affairs.
In order to empower the downtrodden tribal community it started the procurement of tribal art and craft items firstly in 1999 through its retail outlet called TRIBES INDIA.
In case of fluctuations in the price of these MFPs, the mandate of TRIFED is to provide adequate compensation to the tribalsthrough Ministry of Agriculture & Farmers' Welfare.
It also provides information to the tribals about the fair price of their products and enables them to bargain for it.
In order to support tribal art and craft it organises the tribal art and craft exhibition called "Aadi Mahotsav";where tribal craft products from all over the country are exhibited and bought by the art lovers.