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GUIDELINES TO PREVENT FALSE OR MISLEADING ADVERTISEMENTS

7th July, 2022

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In News

  • Recently the Central Consumer Protection Authority (CCPA) has issued guidelines to prevent false or misleading advertisements.
  • The guidelines clearly defined advertiser duties.
  • The guidelines also tried to discourage the promotion of illogical consumerism targeting children.
  • The guidelines aim to bring the Indian regulatory framework to par with international norms and standards.

Details

  • The Central Consumer Protection Authority (CCPA) under the Department of Consumer Affairs has announced the ‘Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022’.
  • The main objective of the guidelines is to regulate advertisements and protect consumers from misleading advertisements.
  • The Central Consumer Protection Authority (CCPA) has stated that misleading advertisements violate several rights of consumers.
    • The CCPA has been established under the Consumer Protection Act, of 2019.
  • Misleading advertisement has already been defined under the Consumer Protection Act, 2019.
    • The current guidelines define “bait advertisement”, and “surrogate advertisement” and provide what comprises “free claim advertisements”.
  • The guidelines have been formed by keeping in view the sensitiveness and vulnerability of advertisements in the Children’s minds.

 

Key points of the Guidelines

  • It prohibited advertisements from magnifying the features of a product or service in such a manner that promotes unrealistic expectations.
  • Prohibited the advertisements of such products or services that claim any health or nutritional benefits without being scientifically recognized by an authentic body.
  • Advertisements targeting children should not show any personalities from the field of sports, music or cinema for products that require a health warning or cannot be purchased by children.
  • Disclaimers in advertisements must not hide any information about the products and services.
  • Clear Guidelines are laid for manufacturers, service providers, advertisers and advertising agencies.
  • It aims to protect consumers’ interests by ensuring more transparency and clarity in published advertisements, so that, consumers could make informed decisions based on facts rather than wrong narratives and exaggerations.
  • CCPA can impose a penalty of up to 10 lakh rupees on manufacturers, advertisers and endorsers for any misleading advertisements.
    • It may increase a penalty up to 50 lakh rupees for repetitive violation of the guidelines.
    • It can prohibit the endorser of a misleading advertisement.

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https://www.thehindu.com/news/the-new-rules-to-keep-advertisements-in-check/article65606770.ece

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