NATIONAL STRATEGY AND ROADMAP FOR MEDICAL AND WELLNESS TOURISM

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In News

• The Union Minister of Tourism has stated in the Lok Sabha that the recently released National Strategy and Roadmap for Medical and Wellness Tourism aim to develop India as a wellness destination.
• The Minister highlighted the value of medical travel and wellness tourism.
  • This sector has the potential of accelerating the country’s development.

 

National Strategy and Roadmap for Medical and Wellness Tourism

• The Ministry of Tourism has drafted a National Strategy and Roadmap for Medical and Wellness Tourism.
• The draft focuses on:
  • Develop India as a wellness destination.
  • Strengthen the ecosystem for medical and wellness tourism.
  • Enable digitalization by setting up an Online Medical Value Travel (MVT) Portal.
  • Enhancement of accessibility for Medical Value Travel.
  • Promoting Wellness Tourism.
  • Governance and Institutional Framework.

 

Importance of the Tourism Sector

• Tourism is a big employment generator.
• Foreign tourists' arrival brings Foreign Currency.
• Livelihood to local Population and revenue to the Government.
• Positive Impact on Education, Culture, Textiles, Development of North-East India, Rural Development.
• Promote Socio-economic growth and Poverty Reduction.
• Promotes Inclusive Growth, and Environmental Protection.
• Protects Cultural Values, Diversity, and Heritage.
• Tourism Sector development often results in improvements in basic infrastructure.

Concerns

• Lack of basic infrastructure like roads and Providing Clean, Comfortable accommodation to tourists.
• Safety Concerns

 

Steps taken to Promote Tourism

• The Ministry has constituted a National Medical and Wellness Tourism Board.
• The Ministry has released global print, electronic and online media campaigns in important and potential markets overseas, under the ‘Incredible India’ brand-line, to promote various tourism destinations and products of the country.
• Promotions through the Social Media accounts of the Ministry on different themes including the theme of Medical Tourism.
• 'Medical Visa’ has been introduced, which can be given for specific purposes to foreign travellers coming to India for medical treatment.
• To promote Medical Tourism in the country, the Union Government extended the e-medical visa facility to the nationals of 156 countries.
• Launched e-ticketing of Historical monuments like the Taj Mahal.
• Introduction of dedicated tourist trains across India and a 24x7 tourist helpline.
• Ministry of Tourism adopted the Code of Conduct for Safe tourism.
• Ek Bharat Shreshtha Bharat
• Special Tourism Zone in Partnership with the States.
• Swacch Bharat Abhiyan under which the tourist destinations are kept Clean.
• Adarsh Smaarak Scheme by Archaeological Survey of India to promote basic tourist facilities in well-known historical sites.
• Swadesh Darshan Scheme for integrated development of theme-based tourist Circuits.
• PRASHAD Scheme to beautify and improve amenities and infrastructure at Pilgrimage Sites.
• Launching of Incredible India 2.0 Campaigns.
• Generating sufficient manpower to meet the requirements of the tourism and hospitality industry.
• Launching 24x7 toll-free Multi-Lingual Tourist Helpline.

 

https://www.pib.gov.in/PressReleasePage.aspx?PRID=1844700

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