OPEN NETWORK FOR DIGITAL COMMERCE (ONDC)

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Context

• Open network for digital commerce (ONDC) will help small retailers survive the onslaught of large tech-based ecommerce companies, union minister Piyush Goyal said.

About ONDC

• Open Network for Digital Commerce, abbreviated ONDC, is a private non-profit Section 8 company established by the Department for Promotion of Industry and Internal Trade (DPIIT) under the Ministry of Commerce and Industry of Government of India to develop open e-commerce.
• It was incorporated in 2021 with initial investment from Quality Council of India and Protean eGov Technologies Limited(formerly NSDL e-Governance Infrastructure Limited).

• Often referred to as the UPI of e-commerce, ONDC is a freely accessible government-backed platform that aims to democratize e-commerce by moving it from a platform-centric model to an open network for buying and selling goods and services.

Aim

• The ONDC (Open Network for Digital Commerce), is an initiative aiming at promoting open networks for all aspects of exchange of goods and services over digital or electronic networks.
• Open Network for Digital Commerce (ONDC) is being seen as a step in the direction of democratizing the e-commerce space in India, mainly controlled by multinational players Amazon and Flipkart.

What led to the creation of ONDC?

• Technological self-reliance, demand for level playing field mainly from small retailers, smoothen the ease of doing business online, adoption of open digital ecosystem across key sectors and fixing the non-competitive behavior of big ecommerce firms like Amazon and Flipkart to capture the US$810 billion domestic retail market led to the creation of ONDC.
• It will also help check Big Tech companies violating Consumer Protection (E-Commerce) (Amendment) Rules, 2021 due to concentration of market power by integrating them into a decentralized open-source platform.

Major Objectives

The major objectives include:

• Ending monopolies of the platforms
• Democratisation and decentralisation
• Digitisation of the value chain
• Standardisation of operations
• Inclusivity and access for sellers, especially small and medium enterprises as well as local businesses
• Increased efficiency in logistics
• More choices and independency for consumers
• Ensured data privacy and confidentiality
• Decreased cost of operation

It is compared to unified payments interface (UPI)

Key Features

• Unlike the platform-based model, the ONDC will not be owned or controlled by a single entity or platform.
• Businesses and consumers will be able to carry out transactions over ONDC using any compatible application of their choice.

ONDC Advisory Council

• About:The primary role of the advisory council is to watch over ONDC implementation in the country.
• Member and Convener:The members were selected based on their experience in fields such as technology, fiance, commerce etc. Convener of the ONDC Advisory Council is Additional Secretary from Department for Promotion of Industry and Internal Trade under Ministry of Commerce and Industry.

Structure

• The ONDC uses "free softwared methodology, open specifications and open network protocol".
• The backend of the ONDC is built on Beckn Protocol, an open and interoperable protocol for decentralized digital commerce. Beckn Gateways provides anonymised aggregated data generated from the network.

On the ONDC, the consumers and merchants can transact for goods and services via open protocol instead of the central platform or application.

https://indianexpress.com/article/explained/explained-sci-tech/microsoft-open-network-digital-commerce-india-e-commerce-8082037/

 

MAINS PRACTICE QUESTION Q. What do you understand by the concept of Open network for Digital Commerce (ONDC)? Open Network for Digital Commerce (ONDC) is being seen as a step in the direction of democratizing the e-commerce space in India. Comment.

https://economictimes.indiatimes.com/industry/services/retail/ondc-will-help-small-retailers-survive-ecomm-onslaught-piyush-goyal/articleshow/98460086.cms