Purple Revolution

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Context - ‘Lavender Cultivation’ under Aroma Mission started as a part of Purple Revolution

Details

‘Lavender Cultivation’ under Aroma Mission started as a part of Purple Revolution launched by the Ministry of Earth Science for Jammu and Kashmir.
The decision is expected to promote overall development of the area by ensuring job creation and increase in farmers income.

Aroma Mission

Aromatic plants are used as natural medicines because of their medical properties. Aromatic Plants include lavender, damask rose, mushk bala, etc.
Aromatic plants are mainly used for oil extraction that are used in various industries: Cosmetics, Pesticides, flavoring and fragrance, Insect repellents and herbal beverages.
The Aroma Mission was started with the objective of promoting the cultivation of aromatic crops.
Twin aim of the mission - Increase production to meet domestic demand and also to become a global leader in the production and export.
Technical support from CSIR-Central Institute of Medicinal and Aromatic Plants (CSIR-CIMAP), Lucknow.
Government to Promote cooperatives for marketing activities, promotion of cultivation and processing of high value aromatic plants, development of agro technologies, setting up of processing facilities, promoting Skill development, infrastructure support, Credit facilities, etc.

Expected outcome of the Mission:

Bring about additional area of 5500 ha under aromatic crops cultivation.
Promoting aromatic crops in rain-fed/degraded land across the country.
Enhance technical and infrastructural support to farmers/growers all over the country
Promote market buy-back mechanisms to ensure profitable prices for the farmers/growers.
This mission also aims to promote Job Creation, Rural development, Women empowerment.
By Increasing aromatic crop production, India could take a big step towards achieving the goal of ‘Atmanirbhara Bharat’.