Recently, experts discussed on how the retail industry can help consumers become more aware about soy adoption through our panel discussion on ‘Soy for a Quality Protein Product Differentiator’ by Right To Protein.
About
Right to Protein is India's first health awareness campaign, calling all to bring proteins at the core of nutrition.
Protein and Soy
Protein is known as the building block of life. This is not only true in the case of humans but also animals.
Soy, one of the richest sources of protein, is emerging as a high-quality feed ingredient for poultry, livestock, and aquaculture amongst retailers.
Soybean meals can be a good substitute for meat and are also economically beneficial.
Soybean meal is also at times referred to as ‘gold standard’ owing to its protein content.
It is composed of amino acids which are highly digestible and make a good diet for the cattle.
Soy is a versatile and multifunctional source of protein.
Not only does it meet dietary needs but also produces energy and increases the metabolism rate.
Significance of the panel discussion
It aims to increase awareness about soybean meals and how they can be a quality protein product differentiator so that consumers having access to superior quality protein products can make healthier consumption choices.
Protein consumption has taken centre-stage ever since the pandemic began in 2020.
Consumers are moving towards healthy food consumption and are becoming more nutritionally aware – this is achieved by reading nutrition information charts on food packaging – which is becoming a big differentiator in the retail industry.
Information on feed consumed by livestock can help consumers differentiate between regular and superior quality products.
Significance
Deliberations on protein consumption in the country and such sessions can help highlight how retailers can play an important role in making India protein sufficient.
It highlights the role of retailers in making India protein sufficient.