Task Force On AVGC Promotion

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About

• The Animation, Visual Effects, Gaming and Comic (AVGC) Task Force has submitted a detailed report to the Union Ministry of Information and Broadcasting (I&B).
  • The Task Force headed by the Secretary I&B has recommended launching a ‘Create in India’ campaign with an exclusive focus on content creation.
  • It also suggested designing a National AVGC-XR Mission with a budget outlay to be created for integrated promotion & growth of the AVGC sector.
• AVGC Task Force was constituted to help realize the full potential of the AVGC sector in India.
  • It included key stakeholders from the Industry and the Government. Secretaries of associated union ministries viz. MSDE, Department of Higher Education- MoE, MeITY & DPIIT were members of this Task Force.
  • It also included members from the State Governments of Karnataka, Maharashtra, and Telangana; heads of education bodies such as the All India Council of Technical Education, and National Council of Educational Research and Training and representatives of industry bodies.
• The main recommendations of the Task Force can be categorized broadly under 4 categories;
  • Domestic Industry Development for Global Access.
  • Developing Talent ecosystem to realize Demographic Dividends.
  • Enhancing Technology & Financial Viability for Indian AVGC Industry.
  • Raising India’s soft power through Inclusive growth.

Key Recommendations made by the Taskforce.

• Design a National AVGC-XR Mission for integrated promotion and growth of the AVGC sector.
• Launch of a ‘Create in India’ campaign with an exclusive focus on content creation.
• Institute an International AVGC Platform, with a focus on FDI, Co-production treaties and Innovation.
• Establish a National Centre of Excellence (COE) for the AVGC sector to become an international reference point across Skilling, Education, Industry Development and Research & Innovation for the AVGC sector.
• Leverage New Education Policy (NEP) to develop creative thinking with dedicated AVGC course content at school levels, to build foundational skills and to create awareness about AVGC as a career choice.
  • Launch AVGC-focused UG/ PG courses with standard curriculum and globally recognized degrees.
• Enhance Industry participation to ensure employment opportunities.
  • Establish AVGC Accelerators and Innovation hubs in academic institutions, on the lines of Atal Tinkering Labs.
• Democratize AVGC technologies by promoting subscription-based pricing models for MSME, Start-Ups and institutions.
• Enhanced Ease of Doing Business in the AVGC sector i.e tax benefits, import duties, curbing piracy, etc.
• Leverage Start-Up India to provide technical, financial and market access assistance to AVGC entrepreneurs to promote a culture of R&D and local IP Creation.
• Establish a dedicated Production Fund for domestic content creation from across India to promote Indian culture & heritage globally.
• Establish Special incentives for women entrepreneurs in the AVGC sector.

Way Forward

• The sector will prepare India to play a bigger role in building futuristic technologies and help in catering for the demand of Indian market and global demand.
  • It will also provide new employment opportunities.
• India has the second largest base of online gamers in the world after China.
  • Revenue from the sector is projected to grow and could become a new source of revenue for the government.
• To reap the benefits of the AVGC sector, we need to ensure an adequate number of good programmers, graphic designers or gaming managers.

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